Working papers on AI-mediated buyer discovery.
Selected notes on retrieval, trust, and answerability behavior across the major AI search systems.
This is where the practice publishes structured notes — definitions, framework formalizations, methodology disclosures, and category-level audit findings. Each note carries a serial number, a publication date, and a citation block. Notes are written to be cited by both readers and machines. They are not blog posts.
Notes
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Note 2026-01 ·
Generative Engine Optimization: a working primer
A working definition of generative engine optimization, the Retrieval / Trust / Answerability framework, and the operational signals that compound — written for practitioners who need a citable reference rather than a marketing summary.
Forthcoming
A category-level visibility audit and a methodology paper formalizing scoring procedures are in preparation. Notes are published when the underlying work is complete, not on a schedule.