Commercial Insurance Brokers
ChatGPT recommends Marsh, Aon, Lockton. The other four engines all recommend Embroker.
Read the industry brief →Industries · Diagnostic by vertical
Five industries where AI-mediated discovery has already shifted.
The Answerability Diagnostic applied vertical by vertical. Each industry below has its own buyer questions, its own competitive set, and its own pattern of which AI engines have settled on a canonical answer and which haven’t. We are publishing them one at a time, each grounded in a real cross-engine capture rather than a generic template.
The five industries below were chosen because each has reached the same inflection: paid acquisition got more expensive while AI began assembling a buyer shortlist without the firm being asked. Read across the five, a pattern surfaces — one we name category temperature. AI engines treat some categories as frozen (five engines agree on the same named leader), some as fragmented (five engines hold five different shortlists), and some as hybrid (frozen on one sub-category, fragmented on another). The five briefs below are arranged from most consensus to most fragmentation; the displacement opportunity differs sharply by where a firm sits on that spectrum.
Frozen
Fragmented
Inter-engine overlap (Jaccard) across six buyer-intent prompts, five engines, three runs each. Higher = more consensus on the named firms. Observed pattern in dated samples; not a ranking, not predictive.
Wealth Management & RIAs
Fragmented — with a systematic outlier. 86 RIAs named across six HNW prompts. 0.32 inter-engine overlap. Zero unanimous winners. ChatGPT surfaces a different universe of firms (trust companies, private banks) than the other four engines (independent RIAs).
Read the industry brief →Personal Injury Law Firms
The most fragmented sector measured. 80 firms named. 0.24 inter-engine overlap. Morgan & Morgan dominates ChatGPT/Claude/Gemini; Perplexity recommends mass-tort specialty firms instead. Conservative-legal voice throughout.
Read the industry brief →Multi-location Home Services
A hybrid sector. Restoration is frozen — SERVPRO + Paul Davis unanimous across all five engines on restoration prompts. HVAC and plumbing fragment across franchise networks — Mr. Rooter on three engines, Benjamin Franklin and 1-800-Plumber on the others.
Read the industry brief →B2B SaaS & Industrial Manufacturing
Three of six buyer prompts produced a unanimous winner across all five engines — Procore (construction PM), ServiceTitan (HVAC field service), Lincoln Electric (arc welding). 0.85 inter-engine overlap. When AI agrees on the category leader, the moat is the answer.
Read the industry brief →Order the Diagnostic
One Diagnostic, your industry, your firm.
The published industry brief shows the pattern. The Diagnostic measures it for your specific firm: 30–50 buyer-intent prompts, five engines, three runs each. Delivered in 10–14 business days. Confidential under MNDA.
$2,500 first month (Diagnostic) · $950/mo thereafter (Visibility Intelligence: monthly re-runs, deltas, build-queue updates)
Previous vertical pages
Earlier vertical write-ups remain accessible while the new industry briefs publish.