What a diagnostic looks like.
The diagnostic is an unfamiliar artifact, so here is a real one. These pages are from an anonymized AI Answerability Diagnostic — the document you receive, not a brochure about it.
Answerability measures whether AI systems can find, trust, and cite your company — and shows what to change when they don't. The report is where that measurement lives: ~45 pages, written, built to be read and argued with by a decision-maker.
01Three pages from a real report
Illustrative, from a sample diagnostic (CostSegSmart). Click any page to view it full size.
Part I · Discovery
Executive summary & the Answerability score
The one page a partner or CMO reads first: the headline finding in plain language, the composite Answerability score with its three pillar scores, per-engine visibility at a glance, and the top-three priority actions — what to do, in order.
Part II · Diagnosis
The per-engine visibility matrix
Where you are named and where you are absent, broken out by engine and by buyer segment — because being surfaced by one engine says little about the others, and the buyers use all of them.
Part II · Diagnosis
The trust-signal gap
For most firms the binding constraint is Trust. This page names the specific trust primitives competitors carry that you do not — entity records, corroboration, primary-source citations — scored against every URL the engines reached.
02How the report is structured
Every diagnostic follows the same four-part arc — evidence first, interpretation second, the plan third, the reference material last.
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Part I
Discovery
The primary finding, the executive summary, and the methodology — what we asked, of which engines, and how it was scored.
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Part II
Diagnosis
The per-engine matrix, the competitor citation landscape, the trust-signal gap, and URL-level scoring across Content, Retrieval, and Trust.
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Part III
Strategy
Scoped work orders ranked by expected lift against effort, a sequenced 30-day roadmap, and the day-90 re-audit that makes movement measurable.
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Part IV
Reference
Buyer-archetype profiles, competitor cards, the trust taxonomy, and the full buyer-question grid — the working appendix behind the findings.
See it for your company
We will send the full, anonymized sample report to your work email so you can read the whole artifact before you commit — no subscription, no qualification gate. Or order a diagnostic scoped to your own category.